I have been working with international clients for over 5 years now and fully understand the complexities of issues geo-targetting within a global database of customers.
Consequently redirects and intelligent adserving based on IP addresses is one of the many strategies I have to work around.
Super Affiliates that I work with are now simply becoming the best advertisers and truly driving the entire industry forward. The Affiliate Summit and Ad-Tech community all have to test and learn which works otherwise they simply dont eat and this extends to the use of adnetworks and adserving, where visibility of real time ROI effects desicions on scale of campaign and changes for demographics.
Consquently I have access to the very best, most powerful adserving, CRM and demographic technology, which can virtually eliminate the risk.
From a merchant perspective, its all about the offer, where we have access to technology for merchants to offer free trials, to leverage the high converting free plus shipping and provide continuity billing. This same technology gives the ability to assess via campaign; the lifetime value of the publisher or network, this is critical for setting up CPA based buys and profitable relationships.
Not only do we know the best tools for merchants and affiliates, we also are fully aware of the best network technologies. We work closely with the likes of HasOffers.com, where there are a myriad of business models available, but one of the key drivers is the ability for the affiliate to buy and track media with the technology and drive different types of traffic.
It is now possible to buy media like an affiliate, where the metrics and margins are automatically pre-defined, however before this happens, the CTR and conversion metrics need to stack up and be tested on smaller networks and publishers, ideally google adwords network. In fact last year google became the biggest unofficial affiliate network with its website conversion optimisition
One of the hot techniques at the moment, which really is under utilised and misunderstood is banner retargetting, this means the relationship building with the prospect can be done all over the web, where the merchant can pay for the users IP address, where relationships between the adnetworks with the server technology - means that the ad will follow the user and can change depending on what they have seen, clicked or actioned.
