With the use of video today, some psychological insights and triggers plus social proof, now best utilised with the facebook commenting API - there is an unprecedented opportunity for companies to launch, relaunch or even promote a complementary added value product or service in new powerfull, engaging and interactive ways.
Product launching should be an increasing exhilerating virtal experience throughout the phases and days of a launch up untill the actuall launch day. This can leverage high ticket items the very best way.
Even better is if this launch can be co-ordinated with CPA launch partners, which really is the future of internet marketing. This happens extensively within the IM niche and New Vision consulting feels this relationship between vendors to work less in competition but more in harmony is the more profitable route to add value and extra revenue streams.